Designing with Heart: The Story Behind Maui Health Foundation’s Award-Winning Report

Maui Health Foundationʻs 2024 Annual Report

One Life Saved. Thousands Touched.

When I started The Ho‘oulu Collective, I knew I wanted our work to do more than just inform. I wanted it to connect—heart to heart.

So when Maui Health Foundation invited me to design their 2024 Annual Report, Saving Lives Together, I knew we had the opportunity to do something powerful: tell a story that goes beyond data. One that shows what generosity looks like when it comes to life.

This year’s report is a reflection of what we witness every day at Maui Health Foundation—the incredible power of a caring community.

From expanding access to care and supporting patients in crisis, to advancing innovation and wellness for our islands—all of it is possible because of the donors who show up with open hearts.

Centering the Story: Morgan’s Journey

Inside the report, you’ll meet Morgan—born and raised on Maui, a son, a friend, and a survivor. His story is one of strength, second chances, and the power of community.

Through donor-funded, cutting-edge medical technology, Morgan’s life was saved in a moment that could’ve gone another way. His story reminds us that here on Maui, compassion, innovation, and generosity come together to save lives.

It’s not just about one life, though. It’s about the thousands of others quietly touched by the ripple effect of giving.

How We Told the Story

From our first meeting with the MHF team, we knew this piece needed to do more than present highlights—it needed to move people.

So we approached the design and storytelling with equal intention:

• Calming, clean layouts rooted in trust and clarity

• A narrative voice that balanced professionalism with warmth

• Local stories woven through each section to remind readers who this work is for

We also crafted the accompanying eblast—the digital release of the report—to reflect this same balance of heart and clarity. It opened with this:

“And it all began with your generosity.”

“Because of you, countless lives have been touched with hope, healing, and compassion.”

Quiet Recognition, Deep Meaning

This piece was recently honored with two Platinum Hermes Creative Awards—one for Annual Reports and a second for Overall Publication, a quiet but meaningful recognition of the strategy and soul poured into every word, every layout, every choice.

But more than any accolade, the real reward is knowing that a story like Morgan’s was shared with the care and dignity it deserves.

Why This Matters

At The Ho‘oulu Collective, we believe that storytelling is one of the most powerful tools in philanthropy.

When donors see the real impact of their support—when they feel it in their bones—they become part of something bigger.

Because storytelling builds trust.

It stirs emotion.

And it plants a legacy.

That’s what we do. We don’t just design reports or write copy.

We create connection.

Let’s Tell Your Story

If your organization is ready to transform your mission into a story that inspires, connects, and moves people to action—

Let’s talk.

We’d love to help you bring your next report, campaign, or message to life in a way that feels true to you and unforgettable for your supporters.

Want to see how it all came together?

Click below to explore the full 2024 Annual Report.

View the Report