Founder, Creative Strategist, and Heart Behind the Hoʻoulu Collective

Being born and raised on Maui, ‘ohana has always been at the heart of everything I do. It’s more than family—it’s the way we show up for one another, the way we uplift and empower our community, and the way we weave connection into every part of our lives. That deep sense of belonging and responsibility has shaped not just who I am, but the work I strive to create.

I believe in the power of ho‘oulu — to grow, to inspire, to empower — and in following our na‘au: that inner knowing where passion and purpose meet. And I believe in the dreams that build stronger communities, nurture creativity, and inspire meaningful change.

I’ve spent the last seven years helping nonprofits and mission-driven organizations tell their stories, strengthen donor relationships, and amplify their impact. Giving back isn’t just something we do — it’s who we are. Over time, that work expanded beyond communications into strategy, design, and partnerships that empower others to grow with clarity and heart.

The Ho‘oulu Collective was born from that evolution — a reflection of my belief that creativity, purpose, and community aren’t separate from business or legacy, but the heartbeat of them. What began as a single consultancy became a collective house of offerings that now supports every stage of life and growth — from wellbeing and storytelling to business development and legacy planning.

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Today, I help people and organizations nurture what matters most: their story, their mission, and their roots. Every project I take on begins with intention — to build something meaningful, to honor connection, and to help others flourish from the inside out.

Whether you’re a nonprofit striving to deepen connections, a changemaker bringing a vision to life, or someone who simply believes in the power of possibility—I invite you to dream with me.

Let’s build something meaningful together.

With gratitude and purpose,

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Cassie