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Dana Edmunds

Specialty: Photographer

Location: Honolulu, Hawaii

Website: www.danafoto.com

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About Dana

Dana began his career on Maui as a surf photographer. After graduating with honors in Photography from the Art Center College of Design in Pasadena in 1984, he returned to the Islands and opened a commercial photography studio in Honolulu.

 

As an award-winning Hawai‘i-based commercial photographer, Dana shoots for various corporate, editorial, advertising, and action sports clients both locally and internationally. His client roster includes:

Corporate & Commercial: Maui Jim Sunglasses, Hawaiian Airlines, Bank of Hawaii, Hualalai Resort, First Hawaiian Bank, Central Pacific Bank, Castle & Cooke, Patagonia, Sheraton Hotels, Marriott, Ritz Carlton, Hyatt, Prince Hotels, Island of Lanai, Hilton Hawaiian Village

Editorial: Hana Hou Magazine, Surfer’s Journal, Time, Islands, Forbes, People Magazine, Business Week, Morris Visitor Publications

Tourism & Hospitality: Hawai‘i Visitors Bureau, Kaua‘i Visitors Bureau

 

Dana's career has been inspired by the Islands. Beginning with Surfer Magazine and his ability to capture the energy of the waves, surfers and the beauty of Hawaii; to the commercial work, photographing some of the most influential people and corporations in Hawaii while still being able to capture the essence and beauty of the Islands and share that with the rest of the world.

🌱 Connection to The Ho'oulu Collective

Dana’s photography is more than visual — it’s soul-stirring. His gift lies in capturing not just faces, but the spirit and heart within them. Whether it’s the quiet resilience in a caregiver’s eyes or the warmth of a community gathering, Dana connects the audience to the subject in a way that’s raw, real, and deeply felt.

 

As a collaborator with The Ho‘oulu Collective, Dana has brought our stories to life through imagery that speaks without needing captions. His ability to manipulate light, space, and emotion — all without heavy retouching — is a rare artistry in an age of filters. From award-winning annual reports to on-location shoots, his presence behind the lens brings depth, beauty, and integrity to the narratives we share.

🌱 What We Love

  • Soul-stirring visual storytelling that captures the heart of every subject

  • Mastery of natural light and intuitive direction on set

  • Calm, collaborative energy that elevates every project

🌱 Featured Projects

Maui Health Foundation Annual Report 2019-2024

​Dana’s photography was instrumental in shaping the Maui Health Foundation Annual Report — a piece that earned national recognition for its storytelling and design multiple years in a row. His portraits captured the humanity and heart behind each narrative, helping transform data into emotion and impact.

🌱 Work with Dana

If your story calls for honesty, soul-stirring imagery, and a human touch — Dana’s lens is always guided by intention.

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